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The L 450 flat loudspeaker, TG 60 tape recorder, and TS 45 control unit came together to form a wall-mounted stereo system that was not only lightyears ahead of similar products technically but also visually. Housed in a clean aluminum carrying case, finished with an untreated leather handle, the TP 1 was the first appliance to combine two audio devices. TP 1 merged the T 4 pocket transistor radio and the P 1 miniature gramophone into one portable product. This fashion-defying food blender from 1957 was produced with only slight modifications for over three decades making it one of the longest-lived industrial products of all time.
Less and More : The Design Ethos of Dieter Rams
Established in 1968, the BraunPrize was Germany's first international design prize. Core77 is proud to launch a microsite dedicated to the history of Braun design. Over the next few months, we'll be doing a deep dive on the histories of Braun's Shavers, Time Pieces, Audio, Kitchen Appliances and Hair Care product categories.
History of Braun Design: A Deep Dive Into an Iconic Brand
Sign up and get your +1 year extended warranty on selected products. To me, this was my iPhone, which today's kids already navigate well at a young age. It felt very intuitive, I guess because of its straightforward and clear design.
Five Iconic Braun Products That Changed the Game
Braun's famous SK 4 radiogram and the high-quality "D"-series (D25–D47) of 35mm slide projectors are some of the better examples of Functionalist design. An Influential New Design DirectorIn 1962 Rams was appointed director of Braun’s team of young designers. Having established its own design resource, the company became progressively less reliant on advice from the Ulm tutors.
With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Design makes an important contribution to the preservation of the environment.
So it's the early 1950s, and Braun is already making a name for itself in the world of electrical products. Along comes a man by the name of Dieter Rams, hired as an architect and interior designer for the brand. In the 1970s, a design approach influenced by pop art began to inspire Braun products, which included many common household appliances and products. Contemporary Braun design of the period incorporated this new approach in bright colours and a lightness of touch while still clean-lined in keeping with functionalist philosophy. Rams enjoyed grappling with new challenges and relished the chance to work on different products, producing objects that reflected his design philosophy. A particular favourite was the 1968 T2 Cylinder cigarette lighter inspired by the development of a new magnetic ignition technology.
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Why You Should Buy an Old Coffee Maker - Vintage Braun Coffee Maker Review - Apartment Therapy
Why You Should Buy an Old Coffee Maker - Vintage Braun Coffee Maker Review.
Posted: Mon, 24 Aug 2020 07:00:00 GMT [source]
The 1950s also saw the start of kitchen appliances, like the mixer MX 3 and the kitchen machine (Küchenmaschine or kitchen machine) Braun KM 3. The KM 3 is a family of food processors that started with the model KM 3/31 in 1957. Designed by Gerd A. Müller, these machines were built in nearly unchanged form for 36 years until 1993. Sir Terence Conran has had more impact than any other designer of his generation on everyday life in contemporary Britain though a series of parallel careers. Rams’ objective was to design useful products which would be easy to operate.
In fact, it is the same approach used for the development of medical devices. Professional quality management ensures that insights gained from consumer tests are taken into account whenever we develop new products.Is the new product efficient, safe, robust, and durable? We check our devices for their performance, operational capability at different temperatures, water tightness, and resistance to chemicals – to name just a few examples. In order to meet the highest of demands, a Braun product may have to pass more than 60 quality management tests during the development stage. In the Good Design Masterclass series, Braun's three core principles – simple, useful and built to last – were explored as Crawford discussed how each one could be applied to today's design industry and influence a new generation of designers. Designed to Keep gives meaning to the story of Braun by showing how generations of people drew inspiration from both past and current events to create products with sustained appeal.
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The 2019 design also has two titanium coated trimmers that capture more hair per stroke than any other shaver on the market. It also featured an integrated beard trimmer and shaver switch, which was the first "switch-in-switch" brought to market. The technology later became commonplace in razor design but the Micron Plus paved the way.
And today, we're launching with an interactive timeline of some of Braun's notable products from its storied design history. In addition, we have a full gallery of the most recent BraunPrize winners—the work has been honored for its "genius design for a better everyday." The book is laid out chronologically, but the full-page photography (and the author) encourages the reader to flip around casually, bouncing between products and the profiles of each designer and then their influences throughout the company’s 102-year history.
Navigation gets an assist with a comprehensive index that also identifies which pages have illustrations, alongside a glossary that helps readers make sense of Braun’s cryptic product names. “When you’re new someplace and you have to introduce yourself, or enter a room and say ‘I’m so and so,’ you don’t shout. ’ it will get irritating.” This makes sense when you understand Rams’ dedication to the creation of a common design language during his four decades at the company. Another thing I really enjoyed while flipping through it was noting the size and placement of the Braun logo — first introduced with the raised “A” in 1935. At the end of the 1990s, Braun and Gillette suffered losses in several areas.
The reason we buy electronic and household items with an eye as much on aesthetic as we do function is all down to Braun and Dieter Rams. One thing that hasn’t changed is that the brand is still synonymous with high quality and ergonomic design. And the brand’s core values of functionality, quality and aesthetics are still as relevant today as they were when Braun design was born in the 50s. Rams and his staff designed many memorable products for Braun including the famous SK 4 radiogram and the high-quality 'D'-series (D 45, D 46) of 35mm film slide projectors. In 1956 Rams finally took part in the development of a product from beginning to end. He worked with the Ulm tutor Hans Gugelot and his team, plus his colleagues at Braun on the development of the SK4 radio and record player.
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